New York · AI-native product studio
AI should be working
harder for your business.
The project's stalled. The hours are getting wasted. The tools aren't sticking. Tell us what's going on — we'll take a look and send back exactly what we'd do — whether you hire us or not.
Stanford Eng · Uber · Envoy (a16z) · Waypoint
Sound familiar?
The build that won't ship
The AI feature was scoped in March. It's October, and it's still a Figma.
We build it and ship it — fixed fee, with a date on it.
The hours everyone knows are wasted
Your team still moves data between five systems by hand, every Friday.
We automate the process and leave it running on its own.
The tools that aren't sticking
You bought the licenses in April. Adoption flatlined by July.
We find where AI actually pays off in your shop — and make it stick.
The thinking you're doing alone
Your sounding board is a chatbot that agrees with everything you say.
A standing session with a thought partner who actually ships with AI — roadmap, architecture, the hard calls.
It's not just you. MIT measured the gap: 95% of enterprise AI pilots produce no measurable P&L impact — not because the tech fails, but because nobody ships the working system and stays on the hook for it.
Who you get
Every engagement is led by Peter Mullen — Stanford, then fourteen years shipping product at Uber, Envoy, and Waypoint.
You get the senior person on the first call and the same one at the end. No bench, no handoff, no junior team learning on your budget.
The work has shipped for teams at
Across fourteen years at
Why believe us
Because the work is on the record. Some of what we've designed, built, and shipped — each one open to read:
Grilln
DailyPeak
Data infrastructureAutonomous acquisition
Maps & public dataDeterministic public-records computation
Analytics & rankingsLongitudinal performance intelligence
AI summarizationLong-form proceedings, distilled
Payments & payoutsProgrammatic payouts
Real-time multiplayerReal-time group mechanics
Search & discoveryCanon from fragmented sources
Personal assistantA personal-context engine
Onboarding & activationWhat to fix first, backed by evidence
Back office & operationsA back office that runs itself
Working together — first look, then build
Send it in
Whatever's going on, in your own words. No brief, no deck.
Alignment call
Thirty minutes. An honest read on whether it's a fit, and where the payoff is.
The thinking, in writing
Exactly what we'd do — sent back in days. Yours to keep, whether you hire us or not.
We build it
Fixed fee, milestone-billed, a ship date measured in weeks. Never hourly, never open-ended discovery.
We stay on it
A senior product-and-AI lead on retainer — a standing working session at your cadence, async in between, month to month.
Or both — build first, stay on after.
Either way it ships documented and handed over — built so your team can run it without us.
Start
Tell us what's going on, and when it needs to be different.